The challenge 01
Routine ate the day: scrolling the feed, checking every job by hand, writing each proposal from scratch
AI tool - Upwex
Our own SaaS from idea to paying users: AI rates Upwork jobs, prepares proposals in the freelancer's voice and submits them 24/7.
- Industry
- SaaS, AI
- Country
- Estonia
- Year
- 2024
- Timeline
- 12 weeks
5 000+
users of the extension and the web app
4
products in one: extension, dashboard, backend, site
12
weeks from brief to paying users
24/7
AI assistance: scoring, proposals, auto-bidding
About the project
Upwex is Synapse Team's own product: a Chrome extension and web dashboard for freelancers and agencies selling on Upwork. Synapse Team designed, built and operates it end to end: positioning, marketing site, extension, backend, AI features, billing and support content. This page shows the template with example data.
The challenge 02
Agencies kept separate lead-gen managers only to bid: expensive, slow and idle at night
The challenge 03
The goal: hand the routine to AI and make the path from a new job to a sent proposal at least twice as fast
Key decisions
01
Job screening automated
AI scores every job against the profile. An hour of scrolling became a short list worth a reply.
02
Proposal writing automated
One click instead of 10-15 minutes. Three times more proposals a day, no new hires.
03
Lead-gen manager replaced by auto-bidding
Bids 24/7 within the owner's limits on connects and daily count. Saves a salary, works at night, reports every run.
04
Lead tracking automated
Proposals and replies sync to the dashboard and the CRM. The funnel is visible without manual copying.
Product screens
Switch between the devices and scroll inside the screen.
01 / 04
Dashboard: activity, replies and cost per reply
How the work went
01
2 weeks
Research and positioning
Our own years of bidding on Upwork: a map of the routine and the lost hours, Competitor teardown, Pricing hypothesis
02
2 weeks
Design and prototype
Extension flows, Dashboard UI kit, Clickable prototype
03
5 weeks
Extension and backend
Scoring service, Proposal generation, Auto-bidding scheduler, Billing
04
3 weeks
Beta and launch
Closed beta with 50 users, Marketing site, Chrome Web Store release
Upwex is our own product: an AI toolkit for freelancers and agencies that sell on Upwork. It lives as a Chrome extension inside the Upwork interface and as a web dashboard with analytics. The problem it solves is familiar to anyone who has bid on the platform: hundreds of jobs a day, only some of them worth a proposal, and the winners are those who answer first and answer well. Upwex scores each job against the user's profile, drafts a proposal in the user's voice and, when allowed, bids automatically around the clock.
What we did
Because Upwex is ours, we covered every layer of the product: positioning and the marketing site, the extension, the backend, the AI features, billing and support content.
- Chrome extension that adds job scoring and one-click proposal tools directly into Upwork pages
- AI proposal generation trained on the user's profile, portfolio and past wins
- 24/7 auto-bidding with rules the user sets, plus proposal autofill for manual bids
- Web dashboard with reply-rate analytics, profile sync and a Pipedrive CRM integration
- Subscription plans with a free trial, self-service billing and a help centre with guides
The marketing site and blog were built as a lead engine for the product: each feature has its own page, and articles answer the questions freelancers ask about winning work on Upwork. AI speeds up development inside the product and inside our own workflow, and our engineers own the architecture and review everything that ships.
Result
Users can filter the job feed by fit instead of reading everything, send a tailored proposal in a fraction of the time, and keep bidding while they sleep. Agencies see which offers get replies and manage the pipeline in their CRM. For us, Upwex is a product we run every day: releases, model updates and support are part of the team's normal rhythm, and the lessons from it go straight into client SaaS projects.
If you are planning a SaaS product with AI at its core, tell us about it and we will walk you through how we would build and run it.
Reviews
What clients say
Questions about a project like this
How much would a similar product cost?
A SaaS with an extension, AI features and billing starts from the SaaS tier on our pricing page. The team sends a precise quote within one business day after the brief.
How long does a product like this take?
In this example: 12 weeks to the first paying users, with a closed beta in week 10. Real timelines depend on the scope of AI features and integrations.
Where did AI help and where did engineers step in?
AI sped up layouts, boilerplate and test cases. Engineers owned the architecture, the limits logic and every review before release.
Do you support the product after launch?
Yes: Upwex is developed continuously by the same team. For client products we offer monthly support plans.
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