The challenge 01
The gold price changes every day; updating hundreds of products by hand is impossible
E-commerce - DealFin
Full cycle on WooCommerce: prices follow the gold rate, an exchange section, 4 languages, integrations and support to this day.
- Industry
- Investment gold
- Country
- Czech Republic
- Platform
- WooCommerce
- Languages
- CZENRUUK
25 000+
clients, as reported by DealFin
4
language versions on one catalogue
100
years of gold price history on the chart
24/7
prices follow the rate without manual work
About the project
DealFin is a Czech seller of investment gold with a showroom and a currency exchange in Prague: bars from 1 g to 5 kg by Argor-Heraeus, Umicore, Valcambi and C.Hafner, sold at prices that follow the market rate. DealFin is part of an international network of more than 20 exchange offices in the Czech Republic, Poland, Bulgaria, Hungary, Slovakia and Ukraine.
The challenge 02
A buyer invests large sums online and has to see the rate, the history and the terms before paying
The challenge 03
Four language audiences and a currency exchange have to live in one store, not on separate sites
Key decisions
01
Prices automated
The rate comes from a rate service and every product is recalculated by the markup rules. Nobody edits prices by hand.
02
Exchange and the 100-year chart on the same data
One rate feed powers the store, the exchange section and the history chart, so all three always agree.
03
Four languages on one catalogue
A product is created once, translations live next to it, and every language has its own indexable pages.
04
Leads go to the CRM and messengers
Orders and exchange requests land in the CRM and in the manager's chat the moment they are sent. No copying from email.
Product screens
Switch between the devices and scroll inside the screen.
01 / 04
Home page: promo slider and the trust numbers
How the work went
01
2 weeks
Structure and rules
Catalogue structure, Pricing rules with the client, Language scheme
02
3 weeks
Design and catalogue
Responsive design, Catalogue with filters, Product pages
03
4 weeks
Automations and integrations
Rate service and price recalculation, Exchange section and the 100-year chart, CRM and messengers
04
2 weeks
Launch and support
Technical SEO, Speed checks, Ongoing support
Dealfin is an online store of investment gold for the Czech market: bars and ingots in different weights from recognised refineries, sold at prices that follow the market rate. The audience is private investors who want to buy physical gold online and either receive it by courier or collect it at the showroom in Prague. The store speaks Czech first and also serves visitors in English, Ukrainian and Russian.
What we did
Selling gold online is not a standard shop: prices move during the day and every product exists in several purities and weights. We covered the full cycle, from design and development to the automations and integrations that keep the store running without manual work.
- Responsive catalogue of bars and coins with filters by purity, manufacturer and weight
- Product automation: prices are recalculated from the world gold rate, no manual edits
- 100 years of gold prices: a historical chart and automatic conversions in the exchange section
- Currency and precious metals exchange with live rates
- Integrations with the CRM, messengers and rate services
- A blog on precious metals plus technical SEO: structure, speed and indexing
The content structure was planned together with the client, so every product type and every language has its own indexable page.
Result
The client runs a store where prices update on their own, new products and articles are added by the store team without a developer, and one catalogue serves four language audiences. Buyers see the current rate and the delivery options before they decide, which is exactly what a gold purchase needs. After launch the project stayed with us for support: updates, new sections and performance checks are done by the same team that built it.
If you sell a product where price, trust and multiple languages all matter at once, tell us about it and we will show how a similar store can be built for you.
Reviews
What clients say
Questions about a project like this
How much would a similar online store cost?
A store with a live-rate catalogue, integrations and several languages starts from the ecommerce tier on our pricing page. Tell us about the catalogue and the integrations in the brief chat, and the team sends a precise quote within one business day.
Does it have to be WordPress?
No. DealFin runs on WooCommerce because the client already worked in WordPress. We also build stores on Shopify, on a headless stack (Astro + Payload) and on Vendure; the choice depends on the catalogue size, the integrations and who will run the store.
How do prices follow the gold rate?
The store is connected to a rate service. Every product price is recalculated from the current gold rate and the client's markup rules, so the team never edits prices by hand. The same data feeds the exchange section and the 100-year chart.
Do you support the store after launch?
Yes. DealFin has stayed with us since launch: updates, new integrations, automations and technical SEO are done by the same team that built the store. Support terms are agreed as a monthly plan.
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