Online food ordering platforms have been very popular for many years. This explains the fact that it is so vital for businesses from this niche to maintain their competitiveness by offering their target audience a full-featured web solution that would be able to provide an advanced user experience. That’s why our client decided to resort to our back end and front end development service. Let’s find out how we coped with the task.
At the time of contacting our software development offshore company, the client already had a working platform for ordering food, the functionality of which was aimed at automating work processes within the company. Also, this software solution has the feature of sending one meal to Africa as a charity (from each paid order). The platform was already popular and served over 80,000 customers per month.
All these shortcomings affected the client to choose us among other front end development companies and get high-quality IT outstaffing services to upgrade both the technical part of the platform, closed from the eyes of end users and its interface.
The main goal of the client contacting our IT outstaffing company was to rebrand all their front end and back end development projects through our web development services. After a detailed analysis of the codebase, we realized that, along with the design update, we would need to modernize the frontend.
In addition, the client did not have enough human resources to carry out the plan of updates. At the same time, the client’s in-office dedicated development team had to be expanded not just with independent software engineers but with specialists who, regardless of their location, could synchronize with it and adopt its approaches to software development and design.
Finally, our offshore software development experts found that the client's internal team did not have a well-established testing process, and certain parts of the platform were not covered by unit tests. This negatively affected the speed of launching updates, so this aspect also required optimization.
After a thorough analysis of the current work processes within the in-office development team of the client and an assessment of the software solution we had to work with, our web development agency chose the following technical stack:
Because the frontend of the existing client solution was outdated, our front end web development experts decided to upgrade the version of Angular to Angular 10. Thus, we achieved a higher application loading speed and, in particular, the response of the interface to user actions.
Also, together with the client’s internal front end and back end software development team, our outstaffing company improved the testing processes, covering 85% of the application with unit tests and thereby reducing the time spent on checking new solutions and manual testing.
Two weeks after the first contact with the client and agreement on the requirements for updating the platform, our offshore software development company joined two of our front-end developers to the internal Scrum team of the client, which was responsible for the redesign.
Also, together with the client’s UX/UI specialists, we optimized the interface components that needed it and conducted A/B testing to choose and implement the best solution.
Thanks to our productive collaboration, the client's extended dedicated team completed the food ordering platform upgrade within the time frame specified by the client. At the same time, our offshore development experts proposed and implemented additional optimizations that improved the user experience and simplified the development and deployment of further project updates.
As a result, from the first days after the launch of the updated version of the platform, the conversion rates on it increased significantly, and users began to notice an improved interaction experience due to the acceleration of the interface and smoother transitions between screens. All these optimizations made by our dedicated software development team led to the client receiving an investment round of $70 million.
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