--- title: "Dealfin: Gold Bullion Ecommerce Platform, Case Study" description: "How we built an online investment gold store for the Czech market: live pricing, a multi-language catalogue, accounts and checkout. Ecommerce case study." image: "https://synapseteam.com/img/cms/v/po-1m-share.jpg" url: "https://synapseteam.com/case-studies/dealfin/" language: "en" --- [Case studies](https://synapseteam.com/case-studies/) E-commerce # E-commerce - DealFin Full cycle on WooCommerce: prices follow the gold rate, an exchange section, 4 languages, integrations and support to this day. - Industry Investment gold - Country Czech Republic - Platform WooCommerce - Languages CZENRUUK [dealfin.cz](https://dealfin.cz/) ![E-commerce - DealFin](https://synapseteam.com/img/cms/po-1m.webp) 25 000+ clients, as reported by DealFin 4 language versions on one catalogue 100 years of gold price history on the chart 24/7 prices follow the rate without manual work ## About the project DealFin is a Czech seller of investment gold with a showroom and a currency exchange in Prague: bars from 1 g to 5 kg by Argor-Heraeus, Umicore, Valcambi and C.Hafner, sold at prices that follow the market rate. DealFin is part of an international network of more than 20 exchange offices in the Czech Republic, Poland, Bulgaria, Hungary, Slovakia and Ukraine. The challenge 01 The gold price changes every day; updating hundreds of products by hand is impossible The challenge 02 A buyer invests large sums online and has to see the rate, the history and the terms before paying The challenge 03 Four language audiences and a currency exchange have to live in one store, not on separate sites ## Key decisions 01 ### Prices automated The rate comes from a rate service and every product is recalculated by the markup rules. Nobody edits prices by hand. 02 ### Exchange and the 100-year chart on the same data One rate feed powers the store, the exchange section and the history chart, so all three always agree. 03 ### Four languages on one catalogue A product is created once, translations live next to it, and every language has its own indexable pages. 04 ### Leads go to the CRM and messengers Orders and exchange requests land in the CRM and in the manager's chat the moment they are sent. No copying from email. ## Product screens Switch between the devices and scroll inside the screen. ![Home page: promo slider and the trust numbers](https://synapseteam.com/img/cms/dealfin-desktop-1.webp) 01 / 04 Home page: promo slider and the trust numbers ## How the work went 01 2 weeks ### Structure and rules Catalogue structure, Pricing rules with the client, Language scheme 02 3 weeks ### Design and catalogue Responsive design, Catalogue with filters, Product pages 03 4 weeks ### Automations and integrations Rate service and price recalculation, Exchange section and the 100-year chart, CRM and messengers 04 2 weeks ### Launch and support Technical SEO, Speed checks, Ongoing support Dealfin is an online store of investment gold for the Czech market: bars and ingots in different weights from recognised refineries, sold at prices that follow the market rate. The audience is private investors who want to buy physical gold online and either receive it by courier or collect it at the showroom in Prague. The store speaks Czech first and also serves visitors in English, Ukrainian and Russian. ## What we did Selling gold online is not a standard shop: prices move during the day and every product exists in several purities and weights. We covered the full cycle, from design and development to the automations and integrations that keep the store running without manual work. - Responsive catalogue of bars and coins with filters by purity, manufacturer and weight - Product automation: prices are recalculated from the world gold rate, no manual edits - 100 years of gold prices: a historical chart and automatic conversions in the exchange section - Currency and precious metals exchange with live rates - Integrations with the CRM, messengers and rate services - A blog on precious metals plus technical SEO: structure, speed and indexing The content structure was planned together with the client, so every product type and every language has its own indexable page. ## Result The client runs a store where prices update on their own, new products and articles are added by the store team without a developer, and one catalogue serves four language audiences. Buyers see the current rate and the delivery options before they decide, which is exactly what a gold purchase needs. After launch the project stayed with us for support: updates, new sections and performance checks are done by the same team that built it. If you sell a product where price, trust and multiple languages all matter at once, tell us about it and we will show how a similar store can be built for you. [WordPress](https://synapseteam.com/technologies/wordpress/) [Ecommerce Development](https://synapseteam.com/services/ecommerce-development/) [Web Development](https://synapseteam.com/services/web-development/) [Website Maintenance](https://synapseteam.com/services/website-maintenance/) Reviews ## What clients say 4.9 [34 verified reviews on Clutch](https://clutch.co/profile/synapse-team) Clutch > I have confidence that we are working with the right partner. Head of Marketing IT consulting company Clutch > I was impressed by their communication. CEO ReadTomato Clutch > They delivered as promised and were technically competent. Founder & Managing Director Project Neon Clutch > The management team was exceptionally professional. CBO WOXAPP Clutch > Synapse Team had an outstanding project management system. Marketing Manager Incode Group Clutch > I'm very happy with their work so far. CMO Crypton Studio Clutch > The whole process was well-organized, and everything was completed on time. CBDO IT outstaffing agency Clutch > Their team is committed to staying within set timelines. CEO OGDSolutions OU Clutch > Their technical prowess and project management capabilities consistently met and exceeded expectations. CBDO IT services company ## Questions about a project like this ### How much would a similar online store cost? A store with a live-rate catalogue, integrations and several languages starts from the ecommerce tier on our pricing page. Tell us about the catalogue and the integrations in the brief chat, and the team sends a precise quote within one business day. ### Does it have to be WordPress? No. DealFin runs on WooCommerce because the client already worked in WordPress. We also build stores on Shopify, on a headless stack (Astro + Payload) and on Vendure; the choice depends on the catalogue size, the integrations and who will run the store. ### How do prices follow the gold rate? The store is connected to a rate service. Every product price is recalculated from the current gold rate and the client's markup rules, so the team never edits prices by hand. The same data feeds the exchange section and the 100-year chart. ### Do you support the store after launch? Yes. DealFin has stayed with us since launch: updates, new integrations, automations and technical SEO are done by the same team that built the store. 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